Have you ever wondered how to become a blog expert?
If you started a blog recently, you may have heard about recent Google Updates.
These are updates to help Google serve up the best websites when people Google something.
Google also revisits past guidelines and updates them according to news or features. One revisit was the quality rater guidelines for EAT (expertise, authority, trustworthiness).
The added another E for experience!
And this means blogs need to show experience AND expertise.
A blog expert is someone who has built a reputation as a reliable source of information on a specific topic.
They are seen as masters of their niche, and people rely on them to provide helpful information.
But do you need to be an expert to be a blog expert?
You just have to be a real person with a unique perspective.
When I started blogging, I had no formal education in my niche.
What I had was experience, and with that, I could guide readers through my content in a way that made their goals achievable.
People aren’t born “blog experts,” and many successful bloggers don’t start a blog with tons of credentials and experience under their belts.
They start with a passion and a skill and build it from there!
So if you’re ready to become a blog expert, let’s look at what you need to do, as well as some examples to get you started.
You Don’t Need to Be a Subject Expert to Start a Blog
You may not believe it, but it’s absolutely true!
You don’t need to be a subject expert to start a blog.
While having a subject expertise can certainly be helpful in creating a successful blog, it’s not a requirement.
In fact, as you’ll see in some of the examples below, some of the most successful blogs out there were started by people who simply had a passion for a particular topic and a desire to share their thoughts and experience with others!
One of the great things about blogging is that it allows you to share your unique perspective on a topic, even if you don’t have a lot of (or any) formal expertise.
As long as you have a passion for the topic and are willing to put in the effort to create high-quality content, you can create a blog that resonates with your audience.
Of course, if you do have expertise in a certain subject, that can definitely be a huge advantage.
It can help you create more in-depth and nuanced content and give you more credibility with your audience.
But even if you don’t have the expertise, you can still create a successful blog by doing your research, learning as much as you can, and collaborating with experts.
Ultimately, the key to creating a successful blog is to have a clear vision of what you want to achieve.
You also need to be willing to put in the time and effort to make it happen!
Whether you’re an expert or a beginner, there’s no reason why you can’t start a blog and build a passionate audience around your ideas and experiences.
Let’s look at how.
The Steps to Becoming a Blog Expert
Becoming a blog expert doesn’t happen overnight, and it requires a combination of knowledge, skills, and experience.
Even though you don’t need to be a qualified expert, you still need to present yourself as someone who knows what they are talking about.
Here are some steps you can take to become a blog expert.
1. Develop Your Writing Skills
Writing is the foundation of blogging, and it’s essential to have strong writing skills to create engaging and effective content.
You can take courses in writing or read books about writing to improve your skills.
You don’t have to hire a blog expert to create informative and meaningful content.
Otherwise, practice definitely makes perfect, and one of the best ways to learn how to write is to keep writing!
But, what if you feel you aren’t the best writer out there and no matter how many books your read or Youtube videos you watch, it’s just something you aren’t fond of doing.
Nowadays you can use an AI writing tool like Jasper AI to help you write amazing blog posts. I use Jasper for my niche sites and it helps me create long form articles that are highly informational and actionable.
So, how does this work?
First, find a topic you KNOW about that you want to write about. If your blog is about motherhood and you have little kids maybe you found a way to keep your kids engaged while you cook or do chores.
With this info you can go to Jasper AI to help you come up with a blog outline and talking points.
With Jasper, it can help you flesh out your ideas and create content faster!
2. Gain Knowledge About Blogging
To become a blog expert, you need to have a good understanding of how a blog works.
This includes the various aspects of blogging, such as content creation, SEO, marketing, design, and monetization.
Thankfully, this blog is full of useful resources related to all of this stuff! Here are some helpful articles to get you started:
- How to Create a Content Strategy for Mom Bloggers
- What Is SEO? Getting Your Site Ranking in 2023
- Email Marketing Strategy Made Easy for Mom Bloggers
- How to Monetize a Blog in 2023 (A Mom Blog Guide)
By far, this will take you the longest, but once you know it, everything becomes easier.
3. Network With Other Bloggers
Networking with other bloggers can help you learn from their experiences and gain insights into the blogging industry.
Join blogging groups to connect with other bloggers, follow them on social media, or reach out and offer to guest post on their sites.
I find Facebook groups still a great way to connect with other mom bloggers!
4. Keep Learning About Your Niche
In order to create a blog written by an expert, you need to keep learning about your niche.
Stay up-to-date with the latest trends and best practices, so you can continue to provide authoritative and authentic content to your audience.
And while it’s best to write in the second person, having first person content will your audience see how credible you are with your examples and stories.
How to Stand Out in the Crowd
In today’s digital age, blogging has become a popular means of self-expression and communication.
With so many bloggers out there, it can be challenging to stand out in the crowd as an expert!
Here are some tips to help you differentiate yourself and make your blog stand out:
1. Find Your Niche
To stand out in the crowded blogosphere, you need to have a clear focus.
Find a specific topic or niche that you are passionate about and create content around it.
This will help you establish yourself as an expert in that area and attract a dedicated audience.
For example, if you want to have a parenting blog and be the mommy blog expert, look at other parenting blogs to get ideas of what they blog about. From there you can come up with your categories. I would stick to no more than 4-5.
- Kid Activities
You have the option of doing a more lifestyle blog with different areas of focus (like my list example) or niche down to one main topic.
So, if you want to do an organizing blog you can create content around:
- Decluttering Tips
- Organizing Tips
- Cleaning Tips
2. Be Authentic
One of the most important things you can do as a blogger is to be yourself.
Write in your own voice, share your personal experiences, and show your personality through your content.
This will help you connect with your audience and build a loyal following.
You might have a hard time in the beginning. I sure did!
I was reading Melyssa Griffin and Mariah Coz and using the way they write to write my blog posts.
So, take the time to write in YOUR own voice by limiting what you read!
3. Provide Value
You need to provide value to keep readers coming back to your blog.
Offer tips, advice, and insights that are useful and relevant to your audience.
This will help you establish yourself as a trusted source of information and build credibility.
You can provide value by any new hacks, tips or advice for a common topic.
So for example, if you want to write about a cleaning routine, talk about your cleaning routine and then try to get some cleaning experts quotes or book to help your audience get the best advice.
4. Be Consistent
Finally, to build a successful blog, you need to be consistent.
Post regularly, engage with your audience and be responsive to their feedback.
This will help you build momentum, establish your blog as a trusted resource in your niche and become a blog expert.
Of course, if each blog posts is 3,000 words then you can blog every other week or even once a month.
If that’s the case, having and building an email list would be your best way to stay consistent with your audience.
Become a Blog Expert by Teaching Others
Becoming a blog expert requires a combination of knowledge and experience.
To teach others and establish yourself as an authority in the field, you can follow these steps.
1. Build a Strong Online Presence
Establish your blog and social media presence to attract readers and followers.
Share your articles on social media, participate in relevant online communities, and network with other bloggers in your niche.
An easy way to grow your audience is to on Instagram or Tik Tok.
Instagram is an easier way since you don’t always have to post videos if you are an introvert like me!
I don’t post much on Instagram but I do promote my IG profile on Youtube, my blog posts, and in my email newsletters and it is slowly growing.
On Instagram I post:
- Carousel posts
- Quick Checklists
- IG Reels
For all of these pieces of content I use Canva!
2. Offer Free Resources
Create free guides, eBooks, or courses to help your readers learn more about your niche.
By providing valuable resources, you can establish yourself as an authority and gain the trust of your audience.
But, how do you do this?
Of course you can create lead magnets like printables and ebooks on Canva.
If you need more help, make sure to check out my Product Prep Masterclass!
3. Teach Others
Once you have built a following and established yourself as an authority in your niche, you can start teaching others.
You can offer online courses, webinars, or workshops to share your knowledge and help others learn about your niche.
I recently started doing this on my freelancing blog.
I create one-hour trainings and it seems to help me make money as I sell them but you can offer them for free first and then sell the recordings after!
4. Collaborate with Other Experts
Collaborate with other experts in your niche to create joint courses, webinars, or other educational resources.
By partnering with others, you can expand your reach and provide even more value to your audience.
Use places like Facebook groups to network with other mom bloggers. Many will ask for guest posters and this can be your way to give them a great blog post for their blog and connect with the owner for a later collaboration (like a virtual summit or podcast interview).
You can also sign up to their newsletter and through that connection feature that blogger and follow them on Youtube or Tik Tok!
Always GIVE and GIVE before you ASK!
Build Your Personal Brand
Building your personal brand is an important step when it comes to becoming a blog expert.
You can always tell a blog is written by an expert by the way they create a recognizable image and voice.
The first step is to define your brand.
Think about what you want to be known for and what sets you apart from others.
Take a look at your strengths, values, and passions and how you can use them to create a unique personal brand.
You also have to think about who you want to reach with your blog by figuring out your target audience, their needs, demographics, and interests.
This way, you can create valuable content that resonates with that audience and attract more people to your blog.
Once you have these things sorted out, come up with an overall look that matches your brand and aligns with your audience.
This includes the colors, fonts, and graphics you use on your blog and promotional material (like your Pinterest pins, Facebook cover image, etc.).
Learn How to Market Your Blog
You don’t need to have to be a blog marketing expert in order to draw in readers and build traffic!
And marketing your blog is essential to attracting new readers, building your audience, and increasing your blog’s visibility.
Here are some effective ways to market your blog:
- Optimize for SEO: Use relevant keywords, meta descriptions, and internal linking to optimize your blog for search engines. You don’t have to have an SEO expert blog, but you need to understand how to use SEO to your advantage!
- Use social media: Promote your blog posts on platforms like LinkedIn, Facebook, Twitter, and Instagram.
- Guest post on other blogs: Reach out to other bloggers in your niche and offer to guest post on their blog. This can help you reach new audiences and gain backlinks to your blog.
- Participate in online communities: Join online communities such as forums, Reddit, and Facebook groups to connect with others in your niche.
- Create visual content: Use images, videos, and infographics to make your blog posts more engaging and shareable on social media. Canva is great for this!
- Collaborate with influencers: Reach out to influencers in your niche and ask them to promote your blog posts to their followers.
- Offer incentives: Offer incentives such as exclusive content or free downloads to encourage readers to sign up for your email list. Known as lead magnets, this is a great way to attract loyal followers!
- Show where you were featured: a big social proof for experts is to place the brand logo of places they were featured. You can see for my blog Twins Mommy I mention notable brands of where I was featured!
- Analyze your metrics: Monitor your blog’s metrics, such as traffic, engagement, and conversion rates, to identify areas that need improvement. You can do this through Google Analytics.
It doesn’t take being a blog writing expert to attract an audience.
But by using these marketing tactics, you can effectively promote your blog, build your audience, and increase your online visibility!
Blog Expert Examples
Now that we’ve looked at what it takes to become a blog expert, let’s check out some examples!
All of these blogs started as personal blogs, some of them as hobbies, but they all grew into successful businesses.
And you know what? Most of the bloggers are not what you would consider “experts” in their niches!
They simply started sharing their experiences and journeys, and readers were drawn to their honest content.
Which goes to show that you can use a blog to establish yourself as an industry expert!
Check them out – each one has the feel of a blog written by an expert:
1. Sophia Lee
Sophia Lee started her blog in college as a sort of hobby and grew it into a business.
She used this blog to start a design business focused on restoring homes but has also maintained a super successful blog, complete with a team of editors, writers, and more.
2. Nia Shanks
Nia Shanks started her blog as a resource for women looking to empower themselves through health and fitness.
Even though Nia has a bachelor of science, it was her personal experience and motivating personality that helped her grow this blog into a successful coaching business.
3. Pinch of Yum
I wouldn’t be surprised if you have heard of this blog already, but did you know that Pinch of Yum was started by one woman?
Lindsey is the creator of this site, which started as a hobby in 2010. Since then, it has grown into a full-blown business and attracts millions of readers every month.
4. Busy Budgeter
Busy Budgeter is a finance blog started by Rosemarie Groner that focuses on budgets, money, and other mom-related topics.
After working as a state trooper for almost a decade, Rosemarie quit her job to start a home daycare but found herself in a financial mess.
She eventually developed a financial strategy that worked and started to share it on her blog – which became wildly successful!
5. A Beautiful Mess
You’ve probably heard of this blog too!
A Beautiful Mess is a lifestyle blog started by Elsie Larson and Emma Chapman as a way to support their boutique and bakery, but it quickly grew into a super popular and successful blog.
6. The Blonde Salad
In 2009, Chiara Ferragni started a blog called The Blonde Salad to share her outfits.
This has since grown into a multi-million dollar corporation, and she has since become one of the biggest influencers in the fashion world!
7. A Cup of Jo
Blogger Joanna Goddard started her blog A Cup of Jo as a hobby to write about her daily life.
Blogging is now her full-time job, and she manages a team of writers who provide diverse content from parenting advice to recipes.
8. Making Sense of Cents
Making Sense of Cents is a blog all about being frugal and learning how to save money.
Michelle Gardner started this blog because she wanted to improve her own finances, and now she makes a ton of money from her content and monetization!
9. Just a Girl and Her Blog
Abby started Just a Girl and Her Blog as a place to share ideas and tips about home decor, home organization, and DIY.
She writes about simple things but has grown her blog into a business.
As you can she, she later changed her brand to, “Abby Organizes.”
But why didn’t she create a new blog or redirect her blog?
Because her Just a Girl and Her Blog URL gains massive traffic and is a recognizable brand.
So, it was in the best interest for Abby to rebrand the front of her blog and a new social platforms she starts (i.e. Youtube and Tik Tok are under the Abby Organizes brand).
10. Single Mums Income
As a single mom, Alexa had a hard time living from paycheck to paycheck, so she started Single Mums Income to record her journey.
Since she started the blog in 2012, she now earns a full-time income by sharing her financial management and frugal living tips.
11. Cassie Scroggins
I learned about Cassie Scroggins on Instagram.
She has a loyal following but her posts about weight loss really cemented in my brain.
I struggle with losing weight after having twins and reading her struggles and the things she did was soo inspiring. Then I found out she not only had an Instagram blog but a mom blog too!
She helps mom create the life they want without sacrificing their self-care! You go Cassie!
12. Clutter Bug
Cas from Clutter Bug is an amazing mom and woman.
I found her on Youtube where she shares cleaning and organizing tips and over the years she’s become the go-to cleaning expert!
With books out and a show on HGTV she is growing her expertise and brand!
13. Elna Cain
Of course, not to humble brag here, but I started my freelancing blog in 2014 and over the years it has become the go-to source for freelance writing.
With over 20,000 subscribers, a Youtube channel, courses and more, I want to help as many new writers get paid to write!
You Can Be a Blog Expert Too!
If your blog is a true passion project, you’ll likely be motivated to keep working on it for years to come.
Write about topics that you like, and don’t be afraid to be authentic and open with your writing.
Blogging isn’t just a hobby, it’s a journey, so take your time as you go along and enjoy the ride!
And in no time, you will become a blog expert!
Are you just starting out on your blogging journey? Are you working on growing your blog? Share your story in the comments!